Feeding the Future: Our Vision to Bring Truth to AI

In today’s digital economy, search is no longer about keywords. It’s about answers. Whether it's a student researching for a paper, a product manager comparing SaaS tools, or a CEO making a strategic decision, more people are turning to AI agents like ChatGPT, Gemini, and Perplexity to get direct, immediate, and trustworthy information.

But here's the challenge: these AI models don’t just retrieve facts — they generate narratives. They synthesize information from millions of sources, deciding what to include, what to ignore, and how to frame the story. This creates a powerful opportunity — and a serious risk.

Our Vision: Feed AI the Truth

At Impaca.ai, we believe companies must take responsibility for the information AI sees. Our mission is to ensure that brands and organizations feed reliable, up-to-date, and verifiable content into the AI ecosystem, so that when someone asks a question about your category — or your company — the answer is accurate, fair, and useful.

We don't believe AI-generated search should be a black box. We believe it's a new interface — one where your brand's voice needs to be present, truthful, and heard.

Why It Matters

The AI engines of 2025 are not just curating content. They are forming opinions. Perplexity, for example, pulls from real-time sources and web content to synthesize answers to billions of queries a month. If your company’s knowledge isn’t well-structured, machine-readable, and regularly updated, it might be misrepresented — or simply left out.

This isn't a future concern. It's already happening.

How We Help

We’re building tools that:

Audit your presence in AI-generated answers across platforms like Perplexity, ChatGPT, and Gemini.
Identify misinformation or outdated references about your brand.
Recommend structured content strategies to ensure AI systems can ingest and understand your message.
Track competitor visibility in AI engines and benchmark your share of voice in answer results.

We're working with forward-thinking companies as design partners to help define this category and build best practices together.

The New SEO: AI Optimization

This isn't just about rankings anymore. Traditional SEO is being disrupted by what we call AI Optimization (AIO). It's about optimizing not for pages, but for presence in AI answers. It means writing for humans and large language models. It means structuring data, updating sources, and being intentional about how your truth travels.

What You Can Do Today

Start auditing what Perplexity, ChatGPT, and Gemini say about your brand.
Publish structured, well-formatted, and cited content.
Include FAQs and answer-style content that AI tools prefer.
Use long-tail, conversational queries as section headers.
Update your content frequently and cite credible sources.

FAQs

Why does Perplexity matter?
Because it’s becoming a primary source of answers for real decision-makers. Perplexity cites sources, links to content, and even ranks its references — if you’re not visible there, you’re not part of the conversation.

How can companies influence what AI says about them?
By creating and publishing clear, truthful, and structured content that AI engines can find and cite. This includes FAQs, thought leadership, and data-backed pages that directly answer user queries.

Isn't this just SEO with a new name?
Not quite. SEO optimizes for ranking in search engines. AIO optimizes for presence in AI-generated answers. The mindset, tools, and tactics are different.

Join Us

We believe in a future where companies are not just marketed — they are accurately represented in the new world of AI-powered discovery. If you care about how your brand shows up in the answers that shape decisions, we invite you to be part of this movement.

Let’s feed the truth to AI — together.