How Agencies Can Lead the GEO (Generative Engine Optimization) Revolution
by impaca.ai team
The rise of generative AI is shifting buyer behavior in dramatic ways - and agencies are uniquely positioned to capitalize on this shift. According to Forrester, about 89% of B2B buyers now use genAI in their purchase journey, naming it as a top source of self-guided information in every phase. Meanwhile, AI-generated traffic in the B2B sector already accounts for 2-6% of total organic traffic, and is growing at a rate of over 40% per month, with projections pointing toward 20%+ by end-of-2025.
For agencies, this is an opportunity with huge upside. If your clients are asking AI where to buy, who to trust, or which solution to choose, being cited in their answers matters more than ranking on page one.
Why GEO Is a Massive Opportunity for Agencies
- Clients are blind to what AI recommends. Most brands (including your clients) have no idea whether they appear in AI answers or whether competitors are being favored.
- Competitive intelligence is in high demand. Brands want proof that what you’re doing for them moves the needle—not just SEO clicks, but visibility where decisions begin.
- Margins expand. GEO adds a layer of measurable recurring value—monitoring, monthly audits, content optimization, alerts—services clients are willing to pay for.
Core Services Agencies Should Build Around GEO
| Service Offering | Why Clients Value It |
|---|---|
| AI Visibility Reporting | Proves where the client is seen (or not) in AI answers |
| Competitor Citation Benchmarking | Shows how the client stacks up vs rival brands |
| Prompt & Persona Mapping | Uncovers what questions the ICP is asking—and who’s in the answer |
| Content & Source Optimization | Helps clients shape content that AI will cite |
| Attribution & Pipeline Impact Tracking | Links visibility efforts to lead generation and revenue |
| Alerting & Reputation Monitoring | Warns when client is mis-represented or excluded |
What to Look For in a GEO Platform (And Why impaca.ai Excels)
Below are essential criteria agencies should use to select a GEO partner, and how impaca.ai meets each:
| Feature | What You Should Expect | How impaca.ai Delivers It |
|---|---|---|
| Multi-Engine Monitoring | Support for ChatGPT, Gemini, Claude, Perplexity, etc. | impaca.ai covers multiple engines with near real-time monitoring. |
| Transparent Citation Breakdown | Know which URL / domain / source AI is referencing | impaca.ai reveals full breakdowns of cited sources. |
| Competitor & SOV Benchmarking | Compare your visibility vs competitors across prompts | impaca.ai gives competitor dashboards and quantifies share-of-voice. |
| ICP / Personas Insights | Segment visibility by buyer persona and by query intent | impaca.ai surfaces persona-aligned prompt maps and intent clusters. |
| ROI / Attribution Integration | Ability to tie AI visibility to leads, pipeline, or conversions | impaca.ai integrates with CRM / GA4 to help trace L2C flow. |
| Alerts & Monitoring | Early warning for when visibility dips, misrepresentations arise | impaca.ai sends real-time alerts & reputation signals. |
Real-World Scenarios Agencies Should Use
- Existing client audit: Run a GEO visibility audit for a client with strong SEO but low sales growth—see where gaps exist in AI citations vs. web traffic.
- Content strategy pivot: Use prompt/persona data to adjust content calendars so key questions your buyer personas ask are covered and optimally formatted for AI citation.
- Competitive win-back campaign: Identify competitors who dominate AI answers for certain prompts, then execute content + source optimization to displace them.
Why impaca.ai Is the Agency’s GEO Partner of Choice
- Designed for scale: multiple clients, dashboards for each, shared reporting, fast onboarding.
- Engineered for action: not just reports, but playbooks and optimization guidance.
- Focused on impact: tie visibility efforts to pipeline growth and ROI metrics.
- Built with integrity: transparency, source clarity, and relevance in highly regulated verticals (where needed).
Bottom Line
For agencies, GEO is your chance to lead. Offering today’s clients not just SEO improvements but AI-visibility that influences decisions, builds trust, and directly impacts revenue.
Agencies that master GEO now will win both client satisfaction and competitive positioning.